For brands
Esports without the guesswork.
We help brands put money into esports where it works, and keep it out of where it doesn't.
Strategy before spend
Most brand money in esports is wasted on reach that does not convert and sponsorships priced on vanity metrics. Our first job is to tell you where not to spend: which audiences are real, what a sponsorship is actually worth and which format fits your objective.
The advice comes from operators. The club competed, produced and broadcast for a decade before it started consulting, and our founder has sat on both sides of the sponsorship table.
Activations audiences opt into
We design and produce the things gaming audiences choose to watch: competitions, shows, streams and live events. The FIFA Home Cup put footballers from Bundesliga clubs on a bracket with esports pros for a client. The OMNIS Dominance League grew so fast that Monster Energy and OhMyGame came to sponsor it.
If you need a flagship property rather than a one-off, that is our home turf: we created OMNISCON, the awards gala for Spanish-speaking creators, now eight editions strong.
Measured like marketing, not like merch
Every engagement defines success up front: audience quality, brand lift, content output, pipeline. You get a report your CMO can read, not a folder of screenshots.
Questions
Common questions
01How should a brand start working in esports?
With a scoped diagnostic, not a campaign. OMNIS Club maps the audiences, properties and price points relevant to your objective, then recommends where to play and what to avoid before any budget moves.
02How much does an esports sponsorship cost?
From a few thousand euros for a niche online tournament to seven figures for a top team or league. Most serious brand activations sit between €25,000 and €250,000 a year, depending on audience fit rather than reach.