Insights

What a decade inside the industry teaches you.

Guides and analysis on esports, content creation and the creator economy. Written to be useful, not to sell, by people who have worked inside the industry.

What Is an Esports Consultancy? (And When You Need One)What an esports consultancy actually does, when brands, teams and institutions need one, and how to tell operators from observers.7 min read

Entering China and Korea: What Western Brands Get Wrong in EsportsWhy the Western esports playbook fails in China and South Korea: platforms like Huya, DouYu and Bilibili, local partners and cultural translation.8 min read

How Much Does Esports Sponsorship Cost? (2026 Price Guide)Real price ranges for esports sponsorships: teams, tournaments, creators and events, what moves the price, and how to budget a first esports sponsorship without overpaying.8 min read

Huya, DouYu and Bilibili: The China Streaming Map for Western BrandsTwitch is effectively unavailable in mainland China. A field guide to Huya, DouYu, Bilibili, Douyin and Kuaishou: what each platform is, who watches it, and how Western brands actually enter Chinese esports.7 min read

How to Organize an Online Esports Tournament (The Operator's Checklist)The complete checklist for organizing an online esports tournament: format, rulebook, registration platforms, broadcast models and match-day staffing.9 min read

Twitch vs YouTube vs Kick: Where Should a Creator Build in 2026?An honest platform comparison for creators in 2026: Twitch for live community, YouTube for compounding discovery, Kick as a financial decision.7 min read

How to Become a Twitch Partner (From Someone Partnered Since 2014)The real path to Twitch partnership: the 75-viewer threshold, what human reviewers look for, and a 9-month plan that works.8 min read

What a National Esports Strategy Actually ContainsThe five components of a national esports strategy: industry map, education pathways, events policy, regulatory framework and a signature project.8 min read

Sponsoring Esports in Spain: A Brand's Guide to the MarketWhy Spain is one of Europe's strongest esports markets for brands: Spanish-language scale, creator firepower, lower production costs and the Latin America multiplier. The three doors in, and how to start.7 min read

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