Services · Market entry
New markets, entered from the inside.
New markets reward the people who already know them. We help companies enter gaming and creator markets in Europe, the Americas, China and South Korea, with a founder who has studied, worked and filmed on the ground.
What's included
Market selection & sizing
Where to play first and why: audiences, platforms, regulation and competitive intensity, compared honestly.
China & Korea entry
The world's most demanding gaming markets: platforms, partners and cultural translation from people who have worked there.
Localization & go-to-market
Positioning, content and launch plans adapted to how each market actually plays, watches and pays.
Local partnerships
Introductions and deal-making with the teams, creators, organizers and institutions that matter locally.
Receipts
Where we've done it
Our founder's on-the-ground experience in Shanghai, Seoul, San Francisco and across Europe, including consulting on Andorra's national esports strategy and filming El Corazón de los Esports in South Korea in 2021.
Questions
Market entry
01How do Western brands enter Chinese esports?
Slowly and locally. China's gaming ecosystem runs on different platforms, different partners and different rules of trust. Successful entry usually means a local partner, localized content and realistic timelines, not exporting a Western playbook. On-the-ground experience, like our founder's work in Shanghai, is the difference between a plan and a hope.
02Is South Korea still relevant in esports?
Yes. Korea remains a structural force in competitive gaming: infrastructure, talent pipelines and a fan culture other markets still learn from. Our founder filmed the documentary El Corazón de los Esports in Seoul in 2021 to understand exactly that.
03Which esports market should we enter first?
The one where your product, audience and partners overlap, not the biggest one. We compare markets on audience fit, platform landscape, regulation and partnership access before recommending a first move.
Next step
Join the club.
Tell us what you're planning in esports, entertainment or content creation. We'll tell you what we would do, and what we wouldn't.