Case study
OMNISCON
Owned property · Event production · 2018–today
OMNISCON is the annual awards gala for the best Spanish-speaking content creators, created and produced by OMNIS Club since 2018. Winners receive the Araña de Oro (Golden Spider). Eight editions so far; since 2019 the gala is staged live at the BEC in Barakaldo, inside Euskal Encounter, and broadcast on Twitch.
Key facts
- 8 editions since 2018
- BEC, Barakaldo · inside Euskal Encounter since 2019
- Araña de Oro trophy, jury-selected
- Broadcast live on Twitch
The reference gala for Spanish-speaking creators
The creator economy in Spanish had no reference event of its own, so we built one. OMNISCON honors streamers, YouTubers and community builders with the Araña de Oro, a trophy selected by a jury of industry figures rather than by raw follower counts. We built it to be the Oscars of content creation in Spanish.
Eight editions in, the gala is a fixed date for the scene: nominees, winners and audiences return every year, and the ceremony has become the place where the Spanish-speaking creator community measures itself. Past winners include ElRubius (Rookie of the year, 2019), Mery Soldier (Lifetime achievement, 2021), Marca Gaming (Esports, 2022) and Lucas Rojo (Creator of the year, 2023).
How we produce it
OMNIS Club designs the full format: the award categories, the jury, the trophy, the staging and the broadcast. The first edition, in 2018, was our own event at Izarra Center in Ermua: creator talks, coaching sessions, a challenge with a prize, the awards, dinner and a party, for more than 100 attendees and 14 streamers. Since 2019 the gala has been produced inside Euskal Encounter at the BEC in Barakaldo (with a pause in 2020 for the pandemic), in front of one of the largest LAN audiences in the world, and streamed live on Twitch for everyone else.
That hybrid format, a physical gala inside an event of 5,000+ participants and 10,000+ attendees plus a live broadcast, is the same production model we bring to client events.
What it proves
OMNISCON is our flagship proof of capability: an owned property we conceived, launched and have grown for eight editions. If we can build the reference event of an industry, we can build yours.